When the Emmy Awards air Sunday, more is at stake than whether "30 Rock" wins its fourth consecutive best-series trophy, "Mad Men" its third or "Glee" its first.
A crucial tally will be the ratings _ ammunition for either the big four networks or the Academy of Television Arts & Sciences as the two sides negotiate a new contract for the telecast.
The current agreement, reached in 2002 and expiring this year, created an annual network rotation that brought the ceremony to ABC, CBS, Fox and NBC, and gave the TV academy a huge boost in its license fees.
Now the Emmy show has a chance to prove that it's riding a wave …
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